Shahzad Mohayudin was born and raised in North West London and never believed that he would end up working in the fashion industry. What started with a few hand printed t- shirts for friends, developed into a capsule collection for ASOS. And after a chance meeting with fashion journalist Camilla Morton, a British luxury fashion brand was born. MATH has been featured in publications such as Elle UK, In-Style, The Sunday Times supplement, ES Magazine, Grazia and Vogue online. As well being supported by British retailer My Wardrobe.com.
‘ I’ve always been aware that I have a creative spirit, but I was never one of those kids who grew up wanting to be a designer. It’s something that surprises me even today because my experiences have been so varied, I feel like my path thus far is best described as a fortunate accident. I started with a preconception that it’s just about making clothes, but soon realized what a complete privilege it is to be involved in an individuals own self expression. For someone to wear a piece of clothing that I have designed and feel confident about themself, for me it doesn’t get more personal then that’.
MATH encapsulates this ideology of the whole being made of more then one part. It is the calculated and creative coming together during the design process and how these different variables are arranged together to create a unique aesthetic. ‘MATH is my take on this equation’. Combing contrasting textures with a strong graphic influence has become a signature of the brand.
Alongside designing his own collection, Shahzad was approached by international French footballer Djbril Cisse to create a new luxury concept (Mr. Lenoir / MAVRO). After consulting for two successful seasons that lead to a successful pop up store in Paris, Shahzad is back designing his eponymous label MATH.